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Don’t Have a Burning Platform? Set the Fire Yourself! | Leading …
Posted by Fred Zimny

See on Scoop.it – Designing design thinking driven operations
Posted on April 18, 2013 by Guest blogger Lisa Bodell. When you walked into the office today, did you smell smoke? Was your life—or your company’s—at risk? Did you have to make split-second decisions that determined your survival?
See on www.leadingeffectively.com
Photocredit: â–‘Sâ–‘iâ–‘lâ–‘aâ–‘nâ–‘dâ–‘iâ–‘
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Some insights, some driven by data:
- About 150 readers are subscribed to the posts on this blog. I really appreciate being connected with you. Myapologies for any inconvenciences in 2012 (mainly due to expirementing with content sharing). Again, really appreciated and being aware of the fact that there is an audience enables me to maintain highly professional standards. Thank you.
- Blogging and content curation are still effective to maintain professional standards.
- Looking at these tops posts, it is quality content that matters.
- These are the most used tags for serve4impact.
- Because i like to share again and again Business Business Services Change Consulting CRM and Web 2.0 Customer Customer experienceCustomer Management Customer relationship management Customer service Customer Service Management Design Education Enterprise 2.0 Facebook Front Office and Customer Service Front Office and Customer Service Operations, Knowledge management, Performance management Google http://www.scoop.it/u/fred-zimny Information Technology Innovation Knowledge management Leadership Links, Misc. & Tweets Making sense of leadership Management Marketing Marketing and Advertising Personal Productivity Recovery and the way out of the crisis, recession and depression Social CRM and social business Social Enterprise Social media Social networkTechnology Transition Trends Twitter United States Vision Vision, visionaries, vision things, trends Ways of Seeing
- Search drives the visits And then in low four digits or even digits traffic come frome
Search Engines Google Reader
StumbleUpon
scoop.it Twitter
google.nl
Netvibes
Facebook
linkedin.com
paper.li
Taken into account these data, 2013 will be a year in which social sharing will be more dominant. By the way, what social sharing tool do you miss? - My audience is true global (my stats show 5 countries with no readers). I miss China and 2013 will be the year to see how to reach a Chinese audience.
- These are my top contries
United States
United Kingdom
Netherlands
India
Canada
Ukraine
Australia
Germany
France
Philippines

Photocredit: eine-tasse-kaffee-by-moneboh
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Posted in Customer service, Front Office and Customer Service Operations, Knowledge management, Performance management, Service Design Thinking, Service design, service management, Social CRM and social business, User experience
Tags: Business, Capgemini, Chief Executive Officer, Customer relationship management, eine-tasse-kaffee-by-moneboh, Facebook, Google, Internet Marketing, Intranet, Marketing, social crm, Social media, Social network, Surrealism, Twitter
In The Next Version – Social Business 2013: Less Talking. More Doing.
Posted by Fred Zimny
Found at In The Next Version – Social Business 2013: Less Talking. More Doing..
It’s that time of year where analysts gaze into our crystal balls and make predications about the trends we expect to see in the upcoming months. My thoughts about 2013 are based on the hundreds of conversations I’ve had with social business product vendors and customers over the last twelve months. Below I’ll list my top predications for 2013, but if you only have a moment here are the mains idea that I want to share:
Read all at In The Next Version – Social Business 2013: Less Talking. More Doing.
My point of view: Not limited to social business.

Photocredit: pretty-glamorous
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Posted in Because i like to share again and again, Recovery and the way out of the crisis, recession and depression
Tags: Because i like to share again and again, Business, business product, Facebook, IBM, Marketing, Organization, pretty-glamorous, Recovery and the way out of the crisis, recession and depression, Services, Social Business, Social media, Social network, Technology
Social networks drive IT purchase process
Posted by Fred Zimny

A study by Forrester Research and LinkedIn finds that IT decision makers are turning to social networks for information during all phases of the purchasing process. Here’s a look at the findings (including an infographic on the impact of social media) and tips for using LinkedIn to get the information you need.

Photocredit: hanxiaotian,
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Posted in Uncategorized
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Tags: Business, Facebook, Forrester Research, hanxiaotian, LinkedIn, Marketing and Advertising, Social media, Social network, Twitter, Vision, visionaries, vision things, trends
Mark Fidelman – Socialized and Mobilized – Forbes
Posted by Fred Zimny
Found at Mark Fidelman – Socialized and Mobilized – Forbes.
Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering. Sydney was busy and didn’t have time to talk right then. She was interested in hearing more, but didn’t have the time at that moment. She politely asked Mike if they could talk later. Mike said yes, but continued to ask more questions. Sydney again, said she needed to talk later, but Mike just wouldn’t let go. When she finally got rid of him, she went to Twitter and asked: “How do you deal with pushy sales reps, my sales rep from company A is driving me crazy.”
Read all at Mark Fidelman – Socialized and Mobilized – Forbes.

Photocredit: http://literarycoffee.tumblr.com/
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B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America by MarketingProfs
Posted by Fred Zimny
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.

Photocredit: http://literarycoffee.tumblr.com/
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This week’s top decks
Posted by Fred Zimny
Design methods for developing se..
An introduction to servicedesign and a selection ofservice design tools business challenge Design methods for developing services from http://www.keepingconnected.co.uk
McKinsey The consumer decision j..
Customer are changing, buying power is shifting.
Social Networks replace ads and promotion
Deloitte global talent 2020 sep…
The economic turbulence of the past few years has created a talent paradox: amid stubbornly high unemployment, employers still face challenges filling technical and skilled jobs. Employers now need to adjust their talent management initiatives to focus on retaining employees with critical skills who are at a high risk of departure and the capable leaders who can advance their companies amidst continuing global economic turbulence.
Google think education report:
n a fast-changing world, education is still in high demand online. Google looked at internal search query data, Compete clickstream data and commissioned a brand perceptions study with Ipsos OTX to understand the 2012 landscape and found:
80% of education search query paths end without a conversion.
1 in 4 education researchers never even look outside the web.
9 in 10 don’t know which school they want to attend at the onset of the journey.
2 out of every 3 researchers who use video do so to understand specific features of a school.
As long as businesses are set up to focus exclusively on maximizing financial income for the few, our economy will be locked into endless growth and widening inequality. But now people across the world are experimenting with new forms of ownership, which Kelly calls generative: aimed at creating the conditions for all of life to thrive for many generations to come. These designs may hold the key to the deep transformation our civilization needs.
To understand these emerging alternatives, Kelly reports from across the globe, visiting a community-owned wind facility in Massachusetts, a lobster cooperative in Maine, a multibillion-dollar employee-owned department-store chain in London, a foundation-owned pharmaceutical in Denmark, a farmer-owned dairy in Wisconsin, and other places where a hopeful new economy is being built. Along the way, she finds the five essential patterns of ownership design that make these models work.

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