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What Marketers Can Learn From Artists
See on Scoop.it – Designing design thinking driven operations
This article is by Jean-Baptiste Danet, Group CEO of Dragon Rouge, a global design and innovation business, a passionate supporter of the arts, and co-author of the new book, Business Is Beautiful (LID Publishing, 2013).
See on www.forbes.com
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If MBAs are useless, we’re all in big trouble
Quartz Debate: The author of this piece debated the merits of an MBA with Quartz contributor Jay Bhatti. http://www.youtube.com/watch?v=i-PWd9ARSeo MBAs–both the degrees and the people who have them–…
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The First Commandment: Know Thy Customer
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If there were 10 Commandments for the modern marketer, # 1 would have to be: Know thy customer.I was reminded about this important truth when I saw this “consumer IQ” quiz we recently (The First Commandment: Know Thy Customer | LinkedIn
See on www.linkedin.com
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Want Loyal Customers? Compete on Value, Not Price
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Your customers care a lot about factors other than cost. Here’s how quality, experience, and consistency can work for you.
Compete on emotional and functional value.
See on www.inc.com
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Six Key Takeaways From The Hottest Sessions at Digital-Life-Design 2013 – Forbes
See on Scoop.it – Designing design thinking driven operations
In order to drive creative thinking, each has to find ways to learn from the other.
Creativity, collaboration and communication are the skills for this decade.
See on www.forbes.com
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The Emotional Cycle of Digital Interactivity
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The Emotional Cycle of Digital Interactivity
See on www.wwtid.com
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Owning Our Future: The Emerging Ownership Revolution
Owning Our Future: The Emerging Ownership Revolution
Journeys to a Generative Economy
Find a local bookseller on IndieBound
Read a 30-page excerpt of the book, including the Foreword by David Korten, Prologue, and first chapter.
As long as businesses are set up to focus exclusively on maximizing financial income for the few, our economy will be locked into endless growth and widening inequality. But now people across the world are experimenting with new forms of ownership, which Kelly calls generative: aimed at creating the conditions for all of life to thrive for many generations to come. These designs may hold the key to the deep transformation our civilization needs.
Read all at http://www.marjoriekelly.com/books/owning-our-future/
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