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4 Key Customer Touchpoints Where Social Media Adds Value | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.
4 Key Customer Touchpoints Where Social Media Adds Value | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.order to use social media to influence purchasing habits you need to embed it at key customer touchpoints.
Using McKinsey’s customer journey model as a base, we’ve looked at how and where you can use social media at key customer touch points.
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Giving your customers more choice is a good thing. Or is it? | Adrian Swinscoe
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- Image by AlphachimpStudio via Flickr
Intriguing question. We know about the Schwartz’s Paradox of Choice. As anoperational manager I’m aware of the negative impact on the bottom line because of a spur of slightly differentiated goods (I work in a commodity market). For me too often I see that choice is restricted to goods, service being an undifferentiated offering from many companies
In this era of the social customer, the rise of social media, a customer journey that takes place within the touchpoints of your company and at the touchpoints of your competitors I even get more doubts.
Found at Giving your customers more choice is a good thing. Or is it? | Adrian Swinscoe.
When thinking about growing your business or developing your customer base, one of the most common strategies that companies employ in order to drive growth or increase customer spend is to offer their customers greater choice and more options.
To be continued at Giving your customers more choice is a good thing. Or is it? | Adrian Swinscoe.
Photocredit:
http://www.paysbascyclechic.com/
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- The Burden of Choice (psychologytoday.com)
- Video: Be Happier — Put Your Values into Action in Your Everyday Life. (psychologytoday.com)
- How to Avoid a Personal Energy Crash (blogs.hbr.org)
- Could Fewer Products Lead to More Profits? (blogs.hbr.org)
- How to Create a Customer Service Culture (thinkup.waldenu.edu)
How Human is Your Business?
Found at How Human is Your Business?.
How Human is Your Business?
Service Design and Transforming The Front Line – as published in the Service Design Network’s ‘Touchpoint‘ journal
From handier tin openers to more intuitive interfaces, the ability of design to humanise ‘things’ is well known and understood. Services, however, in spite of being provided by people in direct contact with users, are o
To be continued at
http://www.prospect.eu/insights/articles/service-design/how-human-is-your-business-service-design
Photocredit: Dream Dottie
Related articles
- Misconceptions About HR And How to Get Over Them (thehumanracehorses.com)
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- Qin Han’s summary Practices and Principles of Service Design (slideshare.net)
- Nick Marsh: 6 lessons on service design in 6 months | plate and serve (plateandserve.wordpress.com)
- Welcome to the Service Design Network | Service Design Network (service-design-network.org)
- Nick Marsh: Service Recovery Workshop (designforservice.wordpress.com)
- How Do Customers Experience Your Service? (blogs.hbr.org)
- Service Design Thinks SF with Elena Pacenti: 08/17 6pm (adaptivepath.com)
- The Great Game of Business is Changing to Networks | ValueNetworks.com (valuenetworks.com)
