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Consume Less, Share More and Save Money : American Express OPEN Forum

Posted by fredzimny

: Image by Halans via Flickr

Found at Consume Less, Share More and Save Money : Lifestyle :: American Express OPEN Forum.

Sep 01, 2010 -

Almost every company’s web presence is dotted with icons and links encouraging people to “share this!” But what they usually mean is, “share my marketing message.”

When it comes to actual products and services, the message is “consume this and don’t share it!” But what if we encouraged people to consume less and share more? That goes against many business instincts, but it is the way most people consume, thanks in part to the social web and technology.

We’re in the age of Collaborative Consumption, owning less and sharing more. It’s not just limited to music, television shows and movies either. If you’re selling power drills, accounting services or designer handbags, your sales could go up if people shared more.

To be continued at Consume Less, Share More and Save Money : Lifestyle :: American Express OPEN Forum.

Photocredit: outoffocus53

Recommended video: Rachel Botsman – Collaborative Consumption Author Presents Compelling Case for 21C (fredzimny.wordpress.com)
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Posted in CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Front Office and Customer Service Operations, Knowledge management, Performance management, Recovery and the way out of the crisis, recession and depression, Vision, visionaries, vision things, trends

Tags: Business, Collaborative consumption, Internet Marketing, Marketing and Advertising, NeighborGoods, NPD Group, post recession consumer, Technology, The New York Times, Transition

Recommended: The death of oral exchanges

Posted by fredzimny

Recommended: The death of oral exchanges in the workplace ? – Résumé :some people are more comfortable with oral exc… http://ht.ly/18PZNn

Photocredit: Corscri Daje Tutti! [Cristiano Corsini

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Posted in Because i like to share again and again, Front Office and Customer Service Operations, Knowledge management, Performance management, Vision, visionaries, vision things, trends

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Tags: Andrew McAfee, Boston, Business, Enterprise 2.0 Conference, Facebook, Organization, Transition, Twitter, Work

Reading recommended: OneBeep offers one-way connectivity to remote communities

Posted by fredzimny

: Image via Wikipedia

Reading recommended: OneBeep offers one-way connectivity to remote communities http://ht.ly/18OhkJ

Photocredit: A.alFoudry

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Posted in Because i like to share again and again

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Tags: Business, Change, Corporate social responsibility, Don Tapscott, Education, England, Global Reporting Initiative, nGenera Corporation, Technology, Transition, Vision, Ways of Seeing, Wikinomics

Resolutions 2011: Think like a leader (John Dorris’ deck)

Posted by fredzimny

Think Like A Leader

View more presentations from John Dorris.

Photocredit: http://ironponyfirst.blogspot.com

Posted in Because i like to share again and again, Vision, visionaries, vision things, trends

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Tags: Business, Change, Leadership, Making sense of leadership, Transition, Vision, Ways of Seeing

Reading Social media case study: Cadbury

Posted by fredzimny

Reading Social media case study: Cadbury spots v stripes campaign http://ht.ly/18xxZg\

Photo credit: http://www.copenhagencyclechic.com/

Posted in Because i like to share again and again, CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Front Office and Customer Service Operations, Knowledge management, Performance management

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Tags: Cadbury, Social media, Social network, Transition, Vision, Ways of Seeing

Highly recommended Jordan Viator’s deck ABCs of Social Media ROI and Measurement

Posted by fredzimny

View more presentations from Jordan Viator.

Posted in Because i like to share again and again, CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Vision, visionaries, vision things, trends

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Tags: Business, Jordan Viator, Social media, Transition, Trends, Vision, Ways of Seeing