Blog Archives
Is Customer Service the New Marketing? | Fast Company
Yesterday I attended the VCN Annual Conference in the Netherlands. The chair of the Dutch Customer Service Federation announced 3 action points because of the T-Mobile customer service riot. These are reducing waiting lines, improved collaboration and improving complaint management. Not a very effective approach in 2011, in my humble opinion. May be time to acknowledge and start acting according to insights like these.
Found at Is Customer Service the New Marketing? | Fast Company.
Just three years ago, you needed to be a prominent blogger like Jeff Jarvis or Bob Garfield to make an online noise loud enough to inspire a company response to a particular product or service issue. It was about that time that Thor Muller, Co-founder and CTO of Get Satisfaction, developed an online tool that would “allow anybody that same power,” to in essence, “get satisfaction by pulling the company in.
To be continued at http://www.fastcompany.com/1704630/is-customer-service-the-new-marketing
Photocredit: http://lululetty.blogspot.com/
Related articles
- Intruiging post: Don’t expect customer service from a US health insurance company (fredzimny.wordpress.com)
- The 10 New Rules of Customer Service (fredzimny.wordpress.com)
- The Top 10 Customer Service Trends for 2011 (fredzimny.wordpress.com)
- Top 5 worst places for customer service (fredzimny.wordpress.com)
Reading recommended: OneBeep offers one-way connectivity to remote communities
- Image via Wikipedia
Reading recommended: OneBeep offers one-way connectivity to remote communities http://ht.ly/18OhkJ
Photocredit: A.alFoudry
Related articles by Zemanta
- Blown to bits: Will publishers rise to the challenge? | Don Tapscott (fredzimny.wordpress.com)
- We need world-wide corporate reporting standards | Don Tapscott (dontapscott.com)
Like this:
Recommended: Understanding the Consumer of the Future
Related articles by Zemanta
- Intriguing deck: Customer experience program KLM (via Fredzimny’s CCCCC’s) (fredzimny.wordpress.com)
- U.S. Consumer Confidence Unexpectedly Rises in August (dailyfinance.com)
- The Conversation Manager | The eight commandments for participating in online conversations (theconversationmanager.com)
- Consumer Shopping vs. Consumer Saving (milo.com)
Like this:
Resolutions 2011: Authenticity & Business
- Image by Will Lion via Flickr
Related articles by Zemanta
- Banking on Brand Authenticity (business-strategy-innovation.com)
- Organic vs. Authentic: Or What to Make When Kierkegaard Comes to Dinner (theatlantic.com)
- The Authenticity Gap (business-strategy-innovation.com)
- You: Accenture report: social networks enabling the market of me (slideshare.net)
- Intriguing deck: Customer experience program KLM (via Fredzimny’s CCCCC’s) (fredzimny.wordpress.com)
Like this:
Recommended: BSI’s deck Why European Social media projects fail.
Reading How multi-channel search marketing has become more social
Reading How multi-channel search marketing has become more social http://ht.ly/18H08e
Photocredit: http://ironponyfirst.blogspot.com/
