Big Data and Big Change Management: A Path Forward | MIT Sloan Management Review
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Organizations that deal with big data analytics often grapple with change management.
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Report: Moving From Content Management To Experience Management [Infographic]
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New research published by Adobe and Econsultancy in the Quarterly Digital Intelligence Briefing shows that most enterprises now believe that web content management systems need to go beyond the traditional task of managing information.
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Applying advanced analytics in consumer companies | McKinsey & Company
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Consumer-facing companies must be able to gather and manage the right data, apply analytics that generate insights, and translate those insights into effective frontline action. A McKinsey & Company article.
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Designing the Next Economy: DMI Design/Management Thinking 25, June 17-19, 2013, Santa Monica, CA
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In this time of volatility, uncertainty, complexity and ambiguity, the role of design to drive meaningful innovation and change is growing.
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Photocredit: vvolfkids
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The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making
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One of the longest-running debates in marketing is whether to use a rational or emotional advertising approach in marketing–but cognitive science says that argument is pointless.
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Educating Executives Online in Four Dimensions | MIT Sloan Management Review
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I am the proud recipient of an MIT Sloan Executive Education Course certification. Or, my avatar is. (Our blogger describes @MITSloanExecEd’s first virtual 4Dx course: Interesting, exciting, and at times hilarious.
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Edelman Digital: Your Content Strategy Should Not Be Real-Time – PSFK
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Michael Brito discusses the need for brands to think ahead when it comes to showcasing what they have to offer.
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